Our story
Suhadd was not born in a lab, but in the hush of a sleepless night. The touch of a former lover’s coat. The air after a midnight kiss. The scent left behind when someone walks away—unseen but unforgettable. That’s what we bottle. Each Suhadd scent is a poem. A whisper, an invitation to stay awake a little longer. We create for those who seek not noise, but nuance. Not performance, but presence.
Suhadd (سُهادّ) is an Arabic word that translates to sleeplessness, but not from pain or fear... from love, longing, obsession, or tender unrest.
Suhadd is not about scent. It is about the hours we surrender to memory. We shaped Suhadd because we believe what keeps you awake says more than what first arrives.
To those who wear their souls on their skin, who love like poets, and live through the fragile details between dusk and dawn—you are who we make this for.
Suhadd crafts fragrances that embody the invisible bond between souls, memories, moments, and the trails we leave behind. Every bottle holds a story.